Programmatic Display Advertising
ADDRESSABLE (HOUSEHOLD) GEO-FENCING
Increase your business by locating the residents who are most likely to do business with you
Imagine the possibilities of increasing your business when you can send warm messages and specific offers to the personal devices of individuals in the comfort of their own homes.
With the right strategy in place, you can send welcome messages straight to a homeowner’s desktop, laptop, and TV devices…all without being intrusive.
A Geo-Fence is a location-based mobile advertising technology powered by latitude and longitude data.
You can put a Geo-Fence around your business, around a competitor’s business, and—get this—even around your next-door neighbor’s home.
The latest Geo-Fencing technology is so precise and accurate in its ability to target your ideal prospects, it can use neighborhood plat lines to locate your best customers
If effective communication is anything, it’s making sure the topic of any conversation is in its proper context.
Confused customers do not buy, as they say, and that’s never been more true than online.
Contextual targeting, then, is making sure your ads are seen in their right context, at the right time, and the right place.
When that happens, your prospect has a proper frame of reference when they see your ads.
Ads that are effectively executed are in the right place at the right time where they will be read, heard, or watched.
People watch television for the emotional highs. No one watches television to be bored. Right?
Now, imagine the impact of reaching your audience though the emotional power of TV, but with the tracking precision of digital marketing.
With programmatic video, you can reach TV viewers that advertisers can’t reach with traditional linear TV commercials.
The rise of OTT and CTV viewership is creating new ways for advertisers to reach their target audience.
It’s still television, but now, it’s more than you’ve ever imagined.
It seems that robots and machines are replacing everything.
On the one hand, letting algorithms do all the work can feel scary.
On the other hand, if you are a business owner looking for a better way to get your advertising messages in front of the right prospects, technology can save you a lot of time and money.
This is where a programmatic video comes into play
KEYWORD SEARCH RETARGETING
Imagine a mother needing ideas for a quick dinner.
She opens her laptop and types in the words, “20 minute dinners” into Google.
In under a second she has the answer to her most pressing, in-the-moment problem.
The words she typed in are called keywords (or search queries), and to say she’s the only person searching online is the understatement of the century.
Site Retargeting shows ads to people who visited your site, but left to browse other sites before making a purchas
How often do people come to your website and leave without making a purchase, or filling out a form?
You already know this individual has the potential to become your customer.
That’s why they visited your website in the first place. Right?
When online stats say that users are 80% more likely to buy from you after they have been reengaged through site retargeting, it only makes sense to try and get them back through retargeting them.