CONTEXTUAL TARGETING

Making sure your ads are seen in their right context,
at the right time, and the right place

If effective communication is anything, it’s making sure the topic of any conversation is in its proper context.

Confused customers do not buy, as they say, and that’s never been more true than online.

Contextual targeting, then, is making sure your ads are seen in their right context, at the right time, and the right place.

When that happens, your prospect has a proper frame of reference when they see your ads.

Ads that are effectively executed are in the right place at the right time where they will be read, heard, or watched.

WHAT IS CONTEXTUAL TARGETING?

Contextual targeting allows a business to personalize advertising messages to individuals who are on other, relevant sites.

For example, a local coffee shop’s ad will appear to individuals who are reading a blog about the best types of coffee.

“It’s ‘contextual’ in that the ad appears in context with relevant keywords, and isn’t disruptive to the reader’s experience.”

WHAT IS CONTEXTUAL TARGETING?

Contextual targeting allows a business to personalize advertising messages to individuals who are on other, relevant sites.

For example, a local coffee shop’s ad will appear to individuals who are reading a blog about the best types of coffee.

“It’s ‘contextual’ in that the ad appears in context with relevant keywords, and isn’t disruptive to the reader’s experience.”

Contextual means the ads are in theme with the pages a potential customer is currently viewing, or pages they have visited in the past, the messages feel relevant to their needs and desires.

Contextual targeting happens through the use of specific keywords and topics—or central themes of a website.

In other words, Google analyzes the content on a given website and matches that against your ad using keywords, topics, language, and location.

The genius of contextual targeting is that users will only see ads they are interested in seeing, saving valuable impressions for the right customers.

It allows businesses to connect with customers by showing relevant pay per click (PPC) ads to individuals as they enjoy the content that’s related to their interests.

Contextual Targeting offers a few targeting options.

Keyword Contextual Targeting
With keyword-driven contextual targeting, Starnes Media helps businesses create and curate a custom list of keywords relevant to your product or business.

From there, our contextual targeting technology scours the internet to find sites with content containing those keywords on which to serve your ad.

Category Contextual Targeting
With category-driven contextual targeting, we serve your ad only on pages categorically relevant to your target audience, product, or business.

We maximize the delivery of your ads with an extended selection of over 300 categorical contexts defined by the IAB (Internet Advertising Bureau).

Contextual Targeting offers a few targeting options.

Keyword Contextual Targeting
With keyword-driven contextual targeting, Starnes Media helps businesses create and curate a custom list of keywords relevant to your product or business.

From there, our contextual targeting technology scours the internet to find sites with content containing those keywords on which to serve your ad.

Category Contextual Targeting
With category-driven contextual targeting, we serve your ad only on pages categorically relevant to your target audience, product, or business.

We maximize the delivery of your ads with an extended selection of over 300 categorical contexts defined by the IAB (Internet Advertising Bureau).

The Benefits of CONTEXTUAL Retargeting

Maximized
Efficiency:

Creating your own relevant audience with keyword and category contextualization means the maximum return on your marketing spend.

Custom
Communications:

Starnes Media’s contextual targeting lets your business target users where they most want to be addressed—in context with what they are already reading or watching online.

Total Transparency:

Know exactly how each keyword and category performs through Starnes Media’s standard transparent reporting. This allows us to adapt and optimize campaigns in real time to leverage the top-performing keywords and categories to increase campaign effectiveness.

Maximized
Efficiency:

Creating your own relevant audience with keyword and category contextualization means the maximum return on your marketing spend.

Custom
Communications:

Starnes Media’s contextual targeting lets your business target users where they most want to be addressed—in context with what they are already reading or watching online.

Total Transparency:

Know exactly how each keyword and category performs through Starnes Media’s standard transparent reporting. This allows us to adapt and optimize campaigns in real time to leverage the top-performing keywords and categories to increase campaign effectiveness.