OTT/CTV

Great new ways for a business to put their messages in front of viewers on smartphones, laptops, and even game consoles

People watch television for the emotional highs.
No one watches television to be bored. Right?

Now, imagine the impact of reaching your audience though the emotional power of TV, but with the tracking precision of digital marketing.
With programmatic video, you can reach TV viewers that advertisers can’t reach with traditional linear TV commercials.
The rise of OTT and CTV viewership is creating new ways for advertisers to reach their target audience.
It’s still television, but now, it’s more than you’ve ever imagined.
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What IS OTT/CTV?

OTT is an abbreviation for Over The Top.
CTV is an abbreviation for Connected TV.

These are different from traditional “linear” TV that is programming delivered in a standard, live manner since 1948.
A Connected TV (CTV) is a television set used to stream video over the Internet.
Over The Top (OTT) as a reference to streaming TV content, because it circumvents traditional cable and satellite subscriptions to deliver video contact.

OTT content is watched through a device like an Amazon Fire Stick, Google Chromecast, Roku, and Apple TV.

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To the viewer sitting at home—who doesn’t care about the technology taking place in the background—it’s the new normal to watch television and movies on different sizes of screens.

Other benefits to the viewer are that when using services like YouTube TV, Direct TV Now, Hulu, Amazon Video, Netflix, Roku, etc., there are no cable or satellite subscriptions required.
For advertisers and business owners, on the other hand, OTT and CTV offer some of the newest and best ways to reach a unique audience where they are living.
Now that more viewers are watching shows on devices other than a traditional TV set, a business can put their message more intimately in front of viewers on their smartphones, laptops, and even their game consoles.
With the ability to target both the big screen and small screens, OTT/CTV with Starnes Media is the most effective and impactful way to deliver video to a specific audience.
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Audience Targeting Methods

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Addressable

Target physical addresses using GPS data to serve OTT/CTV ads with unmatched
precision and scale.

Behavioral

Bring the precision of digital targeting to OTT/CTV with the ability to target users
based on keywords, context, and other online behaviors.

Demographic

Take advantage of numerous combinations of demographic variables to target
your ideal audience.

OTT/CTV BENEFITS

Ability to target screen size.

Vast, accurate reach.

Unmatched scalability of audience targeting.

Non-skippable, immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming.

Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials.

Serve video ads pre-roll, mid-roll, and post-roll within streamed content on the big screen and other connected devices.

Access to inventory for both short- and long-form content on the big screen and other connected devices.

Allows advertisers to combine the impact of TV with the precision of digital.

Seamless way to access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, video, and native campaigns.

OTT/CTV BENEFITS

Ability to target screen size.

Vast, accurate reach.

Unmatched scalability of audience targeting.

Non-skippable, immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming.

Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials.

Serve video ads pre-roll, mid-roll, and post-roll within streamed content on the big screen and other connected devices.

Access to inventory for both short- and long-form content on the big screen and other connected devices.

Allows advertisers to combine the impact of TV with the precision of digital.

Seamless way to access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, video, and native campaigns.

Learn More