Great new ways for a business to put their messages in front of viewers on smartphones, laptops, and even game consoles
People watch television for the emotional highs.
No one watches television to be bored. Right?
What IS OTT/CTV?
OTT is an abbreviation for Over The Top.
CTV is an abbreviation for Connected TV.
OTT content is watched through a device like an Amazon Fire Stick, Google Chromecast, Roku, and Apple TV.
To the viewer sitting at home—who doesn’t care about the technology taking place in the background—it’s the new normal to watch television and movies on different sizes of screens.
Audience Targeting Methods
precision and scale.
based on keywords, context, and other online behaviors.
your ideal audience.