ADDRESSABLE (HOUSEHOLD) GEO-FENCING
who are most likely to do business with you
In the same way you can place a digital Geo-Fence around your business—or a competitor’s business—you can also use plat line coordinates around individual homes to locate the residents who are most likely to do business with you.
Imagine the possibilities of increasing your business when you can send warm messages and specific offers to the personal devices of individuals in the comfort of their own homes.
With the right strategy in place, you can send welcome messages straight to a homeowner’s desktop, laptop, and TV devices…all without being intrusive.
In truth, your best customers expect and want
to hear from you on their personal devices.
In the same way you can place a digital Geo-Fence around your business—or a competitor’s business—you can also use plat line coordinates around individual homes to locate the residents who are most likely to do business with you.
Imagine the possibilities of increasing your business when you can send warm messages and specific offers to the personal devices of individuals in the comfort of their own homes.
With the right strategy in place, you can send welcome messages straight to a homeowner’s desktop, laptop, and TV devices…all without being intrusive.
In truth, your best customers expect and want
to hear from you on their personal devices.
IF, FOR EXAMPLE, A LOCAL FLORIST WERE TO SEND AN OFFER TO A HUSBAND’S SMARTPHONE TO TAKE ADVANTAGE OF A SPECIAL DISCOUNT ON A DOZEN ROSES FOR VALENTINE’S DAY, HE WOULD WELCOME THE OFFER!
Addressable Geo-Fencing used the right way, has the ability to help local businesses generate much more income from their advertising.
The Starnes Media Addressable Geo-Fencing solution meets a significant market need at a time when local businesses need to personalize their campaigns, and becomes a beautiful work-around when IP-based targeting efforts are being hobbled by truncation of those IP addresses.
IF, FOR EXAMPLE, A LOCAL FLORIST WERE TO SEND AN OFFER TO A HUSBAND’S SMARTPHONE TO TAKE ADVANTAGE OF A SPECIAL DISCOUNT ON A DOZEN ROSES FOR VALENTINE’S DAY, HE WOULD WELCOME THE OFFER!
Addressable Geo-Fencing used the right way, has the ability to help local businesses generate much more income from their advertising.
The Starnes Media Addressable Geo-Fencing solution meets a significant market need at a time when local businesses need to personalize their campaigns, and becomes a beautiful work-around when IP-based targeting efforts are being hobbled by truncation of those IP addresses.
“Starnes Media Print Publications + Geo-Fencing technology =
A unique advertising advantage you can’t find anywhere else.”
When you combine any one (or more) of Starnes Media print publications—
280 Living, Village Living, Homewood Star, Vestavia Voice, Cahaba Sun, Hoover Sun, and Iron City Ink—with the precision of our Geo-Fencing technology, you gain a unique advertising advantage you can’t find anywhere else.
“Starnes Media Print Publications + Geo-Fencing technology =
A unique advertising advantage you can’t find anywhere else.”
When you combine any one (or more) of Starnes Media print publications—
280 Living, Village Living, Homewood Star, Vestavia Voice, Cahaba Sun, Hoover Sun, and Iron City Ink—with the precision of our Geo-Fencing technology, you gain a unique advertising advantage you can’t find anywhere else.
It’s the most potent, surefire, one-two punch available in the Birmingham market.
It’s the most potent, surefire, one-two punch available in the Birmingham market.
“Addressable Geo-Fencing taps into the residential sector and can be used either as a stand-alone tactic, or to improve the results of strategic direct mail, TV campaigns, and other marketing efforts.”
Think of it as a force multiplier that extends the reach, improves the frequency, and makes all household targeting efforts more effective.
To use Addressable Geo-Fencing, businesses can upload up to 1 million street addresses per campaign into Starnes Media’s Geo-Fence platform.
Starnes Media can curate the lists on your behalf
with over 1,500 variables.
To use Addressable Geo-Fencing, businesses can upload up to 1 million street addresses per campaign into Starnes Media’s Geo-Fence platform.
Starnes Media can curate the lists on your behalf
with over 1,500 variables.
This is unique, and important because Addressable Geo-Fencing uses plat line and GPS data, rather than IP-based targeting.
Here’s how it works:
Physical addresses that a business wants to target are uploaded into Starnes Media’s platform.
The addresses are then matched against plat line data to collect the exact physical location, size, and shape of the individually matched addressee.
The system then Geo-Fences each matched address to collect and target users specific only to that distinct address location. If desired, desktop, laptop, and TV devices can also be targeted.
Audiences at every single address are updated on a daily basis.
Here’s how it works:
Physical addresses that a business wants to target are uploaded into Starnes Media’s platform.
The addresses are then matched against plat line data to collect the exact physical location, size, and shape of the individually matched addressee.
The system then Geo-Fences each matched address to collect and target users specific only to that distinct address location. If desired, desktop, laptop, and TV devices can also be targeted.
Audiences at every single address are updated on a daily basis.
Devices seen within those plat lines can now be targeted with mobile, video, and TV ads to deliver the most accurate, precise, and personal messaging possible— straight to their mobile device.
Addressable Geofencing is an outstanding addition to other address-based marketing initiatives such as addressable TV and direct mail as it provides extended reach, increased frequency, and improved conversion.
Devices seen within those plat lines can now be targeted with mobile, video, and TV ads to deliver the most accurate, precise, and personal messaging possible— straight to their mobile device.
Addressable Geofencing is an outstanding addition to other address-based marketing initiatives such as addressable TV and direct mail as it provides extended reach, increased frequency, and improved conversion.
The Starnes Media Addressable Geo-Fencing solution meets a significant market need at a time when local businesses need to personalize their campaigns, and becomes a beautiful workaround when IP-based targeting efforts are being hobbled by truncation of those IP addresses.
The Starnes Media Addressable Geo-Fencing solution meets a significant market need at a time when local businesses need to personalize their campaigns, and becomes a beautiful workaround when IP-based targeting efforts are being hobbled by truncation of those IP addresses.
WHY USE STARNES MEDIA GEO-FENCING?
Highly accurate and precise. Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted.
Highly scalable. Up to 1 million physical addresses can be targeted per campaign.
Starnes Media curated lists can be created by selecting from 12 standard demographic categories and over 130 interest- based categories, or from an expanded list of over 1,500 variables.
Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
Provides foot traffic attribution. Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Determine which foot traffic was naturally converted vs. influenced by an ad with Starnes Media’s GeoConversion Lift metrics
Improves performance of addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Personalize creative based on address-level intelligence.
Granular reporting. Report and break down campaign performance by ZIP+4 level.
Efectively and efficiently onboard offline data.
Cross Device. Targets all individuals at the address on multiple devices by leveraging Starnes Media cross-device graph, and enables targeting of devices for up to 30 days after they have left an address.
Create granular audiences from CRM systems and other offline databases (e.g. automotive lease renewals, households using the internet but not video/cable, etc.).
Audiences are updated on a daily basis.
Highly accurate and precise. Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted.
Highly scalable. Up to 1 million physical addresses can be targeted per campaign.
Starnes Media curated lists can be created by selecting from 12 standard demographic categories and over 130 interest- based categories, or from an expanded list of over 1,500 variables.
Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
Provides foot traffic attribution. Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Determine which foot traffic was naturally converted vs. influenced by an ad with Starnes Media’s GeoConversion Lift metrics
Improves performance of addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
Personalize creative based on address-level intelligence.
Granular reporting. Report and break down campaign performance by ZIP+4 level.
Efectively and efficiently onboard offline data.
Cross Device. Targets all individuals at the address on multiple devices by leveraging Starnes Media cross-device graph, and enables targeting of devices for up to 30 days after they have left an address.
Create granular audiences from CRM systems and other offline databases (e.g. automotive lease renewals, households using the internet but not video/cable, etc.).
Audiences are updated on a daily basis.
