If you’re looking for a better way to get your messages in front of the
right prospects, technology can save you a lot of time and money

It seems that robots and machines are replacing everything.

On the one hand, letting algorithms do all the work can feel scary.
On the other hand, if you are a business owner looking for a better way to get your advertising messages in front of the right prospects, technology can save you a lot of time and money.
This is where a programmatic video comes into play
The programmatic automation can make transactions efficient, more effective, and streamline the process of consolidating your digital advertising efforts into one technology platform.


Once upon a time, not too long ago, a business would buy ad space by speaking to a salesperson.
Media buyers would get inventory and negotiate ad placement by contacting multiple companies.
With the introduction of data and machine learning all that has changed.
Today, almost all video ads are “programmatic”.

What does that mean?

Programmatic video advertising uses bots to buy ad space based on set specified prerequisites
There are a lot of advantages to programmatic media buying.
Machine learning and bots are more efficient in communicating with each other.
It offers vastly improved targeting to help you increase your conversion rates and lower the cost per acquisition.
In the same way Google Pay Per Click ads award placement to the highest bidder, programmatic video advertising awards space to those willing to invest the most in that placement.

“Programmatic video takes prospect data, and can combine it with real-time bidding, to display highly-targeted ads to your ideal customers.”

Programmatic video is an excellent medium for reaching users on desktop and mobile devices.
This allows you to engage new customers by streaming video ads across the world of premium publishers.
Real-time building allows Starnes Media to target your ideal customers based on geography and their online behavior.
We’ll help you define your ideal audience in detail.



Pre-Roll Video Ads

Video ads appearing before free video content from publishers such as local news sites, CNN, Forbes, ABC Family, and t

Mid-Roll Video Ads

Video ads appearing within longer video content such as streaming complete television episodes.

Post-Roll Video Ads

Video ads appearing at the end of online video content.

Skippable Ads

Video ads longer than 15 seconds in length with the option to skip after the first five seconds.

Non-Skippable Ads

Video ads 15 seconds or less in length ensure users must completely view the ad before continuing to their free video content.

In-Banner Video

Video ads converted to run in standard display banner spaces.


With other Starnes Media targeting tactics, we can optimize performance to reach the right user at the right time. With a large enough geo, Starnes Media can target users with site and search retargeting as well as keyword and category contextual targeting.*

Ad Placement

Video ads appear above the fold for the best viewability in programmatic advertising.

Transparent Reporting Metrics

Video ads include completely transparent reporting:

Number of impressions served Number of clicks Where the ads were served Interstitial

In-stream In-stream Pre-Roll In-stream Mid-Roll In-stream Post-Roll Number of users who watched the ad completely

First quartile Midpoint Completion Rate Number of users who muted or unmuted the ad

Number of users who paused or unpaused the ad Number of users who watched the ad fullscreen

Create a programmatic video audience to match your TV audience.

Leverage your TV budgets and creative assets to extend into digital advertising. If you don’t have the assets for TV, programmatic video is a more cost-effective alternative. 

Extend your TV audience’s reach online using look-alikes through search, keyword contextual, and whitelist targeting tactics.