PROGRAMMATIC VIDEO
If you’re looking for a better way to get your messages in front of the
right prospects, technology can save you a lot of time and money
It seems that robots and machines are replacing everything.
What IS PROGRAMMATIC VIDEO?
Once upon a time, not too long ago, a business would buy ad space by speaking to a salesperson.
Media buyers would get inventory and negotiate ad placement by contacting multiple companies.
With the introduction of data and machine learning all that has changed.
Today, almost all video ads are “programmatic”.
What does that mean?
“Programmatic video takes prospect data, and can combine it with real-time bidding, to display highly-targeted ads to your ideal customers.”
Programmatic video is an excellent medium for reaching users on desktop and mobile devices.
This allows you to engage new customers by streaming video ads across the world of premium publishers.
Real-time building allows Starnes Media to target your ideal customers based on geography and their online behavior.
We’ll help you define your ideal audience in detail.
PROGRAMMATIC VIDEO OPTIONS
PROGRAMMATIC VIDEO OPTIONS
Pre-Roll Video Ads
Video ads appearing before free video content from publishers such as local news sites, CNN, Forbes, ABC Family, and MLB.com. t
Mid-Roll Video Ads
Video ads appearing within longer video content such as streaming complete television episodes.
Post-Roll Video Ads
Video ads appearing at the end of online video content.
Skippable Ads
Video ads longer than 15 seconds in length with the option to skip after the first five seconds.
Non-Skippable Ads
Video ads 15 seconds or less in length ensure users must completely view the ad before continuing to their free video content.
In-Banner Video
Video ads converted to run in standard display banner spaces.
Targeting
With other Starnes Media targeting tactics, we can optimize performance to reach the right user at the right time. With a large enough geo, Starnes Media can target users with site and search retargeting as well as keyword and category contextual targeting.*
Ad Placement
Video ads appear above the fold for the best viewability in programmatic advertising.
Transparent Reporting Metrics
Video ads include completely transparent reporting:
Number of impressions served Number of clicks Where the ads were served Interstitial
In-stream In-stream Pre-Roll In-stream Mid-Roll In-stream Post-Roll Number of users who watched the ad completely
First quartile Midpoint Completion Rate Number of users who muted or unmuted the ad
Number of users who paused or unpaused the ad Number of users who watched the ad fullscreen
Create a programmatic video audience to match your TV audience.
Leverage your TV budgets and creative assets to extend into digital advertising. If you don’t have the assets for TV, programmatic video is a more cost-effective alternative.
Extend your TV audience’s reach online using look-alikes through search, keyword contextual, and whitelist targeting tactics.
