SITE RETARGETING
Site Retargeting shows ads to people who visited your site,
but left to browse other sites before making a purchase
How often do people come to your website and leave without making a purchase, or filling out a form?
You already know this individual has the potential to become your customer.
That’s why they visited your website in the first place. Right?
When online stats say that users are 80% more likely to buy from you after they have been reengaged through site retargeting, it only makes sense to try and get them back through retargeting them.
“Customers are 80% more likely to respond if they are site retargeted versus not.”
How often do people come to your website and leave without making a purchase, or filling out a form?
You already know this individual has the potential to become your customer.
That’s why they visited your website in the first place. Right?
When online stats say that users are 80% more likely to buy from you after they have been reengaged through site retargeting, it only makes sense to try and get them back through retargeting them.
“Customers are 80% more likely to respond if they are site retargeted versus not.”
What is Site Retargeting?
Naturally, this leaves businesses with a dilemma: How to convert as many people as possible who left without buying?
This is where Site Retargeting comes in.
Site Retargeting shows ads to individuals who have already visited your site, but left before completing a purchase to browse other sites.
Site Retargeting strategy uses the data a person leaves behind while they were on your site, and attempts to understand their intent for being there.
Then, it retargets the users with relevant ads to encourage them to come back to your site and complete a purchase, or make contact with you, depending on your website’s purpose.
This is where Site Retargeting comes in.
Then, it retargets the users with relevant ads to encourage them to come back to your site and complete a purchase, or make contact with you, depending on your website’s purpose.
“With Site Retargeting, a business can re-engage customers who have previously been on your website and already know you.”
A basic retargeting campaign could re-engage visitors by showing them an ad for the product they most recently viewed on your site.
More sophisticated retargeting solutions can include dynamic retargeting and creative optimization that can deliver highly personalized ads based on each shopper’s preferences.
Basic vs. Advanced Retargeting:
Advanced Retargeting programs, however, like Starnes Media offers, can take it several steps further by:
Engaging your customers with dynamic, personalized ads based on their buying preferences. Advanced retargeting tactics may include items a shopper has not even looked at, but based on machine learning and sophisticated product recommendation technology, are predicted to drive a purchase.
Unifying your customer’s shopping journey with omni channel, multi-channel (multi-device) sales approach allows your customer to move seamlessly between devices with a pleasant shopping experience.
Personalizing ads with dynamic creative, and optimizing all aspects of each ad layout, their colors, and each call to action (CTA) that will most likely resonate with individual shoppers.
Predicting when a shopper is most likely to convert and serving ads only at these high-value touch points, further maximizing ROI.
Engaging your customers with dynamic, personalized ads based on their buying preferences. Advanced retargeting tactics may include items a shopper has not even looked at, but based on machine learning and sophisticated product recommendation technology, are predicted to drive a purchase.
Unifying your customer’s shopping journey with omni channel, multi-channel (multi-device) sales approach allows your customer to move seamlessly between devices with a pleasant shopping experience.
Personalizing ads with dynamic creative, and optimizing all aspects of each ad layout, their colors, and each call to action (CTA) that will most likely resonate with individual shoppers.
Predicting when a shopper is most likely to convert and serving ads only at these high-value touch points, further maximizing ROI.
What’s the difference between static and dynamic retargeting?
of your site someone visited.
another may appeal to those who read articles about a topic similar to that of your white paper.
In this case, static retargeting is best for B2B companies.
certain type of audience, but not necessarily a specific individual.
Dynamic retargeting, however, creates custom ads for each shopper.
The substantial return on investment (ROI) of delivering these kinds of personalized ads, however, is too great to pass up.
“88% of U.S. marketers reported seeing measurable improvements due to personalized ads — with more than half reporting a lift greater than 10%.”
The Benefits of Site Retargeting
Increased Brand Awareness: Retargeting can aid in keeping your brand top of mind when your customer is ready to buy. People will be repeatedly exposed to your retargeted ads, and that can make a big impact on your brand awareness over time, for a modest investment.
Enhanced ROI: Starnes Media’s site retargeting campaigns outperform segment-based campaigns outperform segment-based campaigns by bidding, reporting, and optimizing at the element level. Impressions, site visits, hits, click-throughs, and sales are all tracked, which makes it easy to know whether the strategy is working for your brand.
Increased Brand Awareness: Retargeting can aid in keeping your brand top of mind when your customer is ready to buy. People will be repeatedly exposed to your retargeted ads, and that can make a big impact on your brand awareness over time, for a modest investment.
Enhanced ROI: Starnes Media’s site retargeting campaigns outperform segment-based campaigns outperform segment-based campaigns by bidding, reporting, and optimizing at the element level. Impressions, site visits, hits, click-throughs, and sales are all tracked, which makes it easy to know whether the strategy is working for your brand.
