A Geo-Fence is a location-based mobile advertising
technology powered by latitude and longitude data.
When business owners are first introduced to Geo-Fencing, we’ve found the best way to describe it is by engaging their imagination and painting a picture in their mind’s eye.
Imagine, if you will, a virtual fence—a digital fence—around your business address.
It's an invisible fence, totally harmless, and no one even knows it's there.
IT'S CALLED A VIRTUAL FENCE BECAUSE IT USES DIGITAL TECHNOLOGY, SUCH AS GPS, CELLULAR, WI-FI, BLUETOOTH, OR RADIO TECHNOLOGY TO CREATE A BOUNDARY AROUND ANY STRUCTURE YOU DESIRE.
This gives a business owner a tremendous advantage if they know how to use it.
In other words, Geo-Fencing offers local business owners the ability to leverage mobile GPS technology and place marketing messages in front of prospects in real time.
“Geo-Fencing enables a business to target mobile devices based on their location. This allows a business to reach prospects who enter their virtual geographic boundary with an offer to stop by.”
It may be a coupon, a one-day sale, or any other offer that may entice the prospect to visit the business.
A Geo-Fence is a location-based mobile advertising technology powered by latitude and longitude data.
Once a Geo-Fence is active, it uses the GPS technology in smartphones to detect when prospects enter a defined perimeter.
Shapes can be created around public areas like sporting events, school districts, street and highway boundaries, municipalities, and of course, local businesses.
By using predetermined Conversion Zones, geofencing even allows for tracking online-to-offline successes in mobile advertising.
Gaining this kind of competitive advantage is just the beginning, too.
With Conversion Zones, we can track everything that’s important:
For many businesses, Geo-Fencing with Conversion Zone technology has been truly transformative.
Growth in advertisers incorporating Geo-Fencing into their marketing strategy, resulting in 69,711 Geo-Fencing advertisers in 2018.
Growth in the number of Geo-Fencing campaigns, resulting in a total of 187,848 Geo-Fencing campaigns in 2018.
Growth in the number of Geo-Fences in our licensed platform, resulting in 9,373,102 Geo-Fences in 2018.