GOLF COURSE TAKES ADVANTAGE OF GEO-FENCING TO conquer COMPETITOR LOCATIONS AND INCREASE MEMBERSHIPS AND GOLFERS

Golf Course

Industry

Two Months

Campaign LENGTH

Objective

The club wanted to increase the number of country club members as well as single time golfers. Additionally, they wanted to up-sell golfers to buy real estate on their property.

Challenge

To conquer business from other golf courses & country clubs in the surrounding rural area.

Solution

We recommended utilizing both
Device ID and Microproximity in order to target other golf courses in the area.

RESULTS :

The golf course saw 34 people from competitor locations show up at their club during the campaign, and with that success, extended the campaign an additional 4 months.

KEY FINDINGS :

The client saw a .14% click-through rate (CTR) for Microproximity and a .16% CTR for Device ID. They successfully saw an increase in both memberships & golfers as a result of this campaign.

Interested in leveraging this proven strategy to grow your business?