Before the age of the Internet, brands made their first impressions on customers through their product packaging or their brick-and-mortar storefronts. However, with the rise
The question marketing managers have had for years is “How do we track our marketing exposure and impact?” While seeing your name in bold print
WHAT IS KEYWORD RESEARCH? Keyword research is a critical search engine optimization (SEO) task that includes identifying popular words and phrases people enter into search
Getting Google reviews from your customers is extremely important and beneficial for your business, especially in today’s digital marketing arena. In a recent survey by
Digital marketing can seem overwhelming at first. While your primary goal is to engage customers online, you also must understand the entire customer value journey.
In digital marketing, your website is the central landing page that customers should see at every stage of the conversion funnel. Whether they are looking