WHAT WE CAN LEARN FROM THE “IHOB” MARKETING CAMPAIGN Going viral is a coveted position on the Internet. Businesses of all sizes work tirelessly to
WHAT IS IGTV & WHAT DOES IT MEAN FOR DIGITAL MARKETING? Last Wednesday, Instagram launched a new platform on its app called IGTV that allows
Search engine optimization, or SEO, is a crucial yet confusing element in digital marketing. Without SEO, your website might never be found in a search
Marketing can be seen through the same lens as a dating relationship: you don’t go from first meeting someone to asking them to marry you
The World Cup is a month of soccer featuring 32 teams from across the world. Millions of people from almost every country watch countless hours
Since its emergence, Twitter has been a forum for witty thoughts and viral content. Today, businesses use Twitter as a customer service channel to engage
