AUTO SALES & SERVICE CAMPAIGN
11x RETURN ON AUTO SALES & SERVICE CAMPAIGN
Auto Dealer
Client
Two Month Snapshot
Campaign Length
Objective
The client’s main campaign goal is to increase automotive service appointments and new car sales.
Challenge
Tracking advertising spend to ensure tactics are working and driving a return on investment.
Solution
We have and continue to advertise display ads with our Device ID targeting to custom ZIP codes in relevant neighborhoods, competitor and other relevant locations. We use multiple ads to include various brands and service offers.
RESULTS :
The advertiser supplies a monthly sales report for both service appointments and car sales. Over a two-month time period, we matched 192 service appointments and 41 car sales. This is an estimated $91,600 in revenue for the dealership, an 11x return on their investment.
KEY FINDINGS :
Device ID ads not only serve a precise audience, but also provide CRM match back reporting* to help determine better ROI on the campaign.
