5 marketing strategies for women business leaders
African American businesswoman leader asking for opinion from her team in the meeting

5 marketing strategies for women business leaders

You’re a woman in business. You work hard, you know your stuff, and you deserve to be heard. 

But if no one knows about your company or the great things you do for people… it doesn’t matter how good of an entrepreneur you are.

Having an effective marketing strategy is crucial. One strategy is content marketing: publishing a story about your business that reaches people in their mailbox, online and via email.

The problem? Many women entrepreneurs don’t think their story is interesting enough to tell.

This couldn’t be further from the truth.

Here are 5 marketing strategies that you can use in a content marketing package, such as Women in Business.

Tell your origin story.

How did you get started in your industry?

Did you go to college for one thing and then discover you liked something else? Or did you know since you were 6 years old watching your mom that you wanted the same career as hers?

Whatever your story is, it’s probably unique and interesting.

It also establishes trust with your potential customers. Knowing your background will make them more comfortable when they visit your business.

Talk about why you’re passionate about your industry.

What do you love about what you do?

Talking about your “why” will help future customers feel more connected with your business and company values. And when people are passionate about something, they share it with others!

Share a client testimonial.

Do your customers and clients ever tell you that you’ve changed their life?

Talk about this client’s “before and after” story. Readers will start to envision themselves in your client’s shoes, and they’ll begin to imagine how you can impact their lives, too, in a positive way.

Highlight your biggest accomplishments.

This marketing strategy is perfect for putting your best foot forward out there in front of potential customers.

Have you ever won a prestigious award or completed a tough certification? Establish credibility when you talk about these accomplishments.

Remember to focus on one or two major accomplishments only. When you go on a long list, the accomplishments become meaningless to the reader.

Share your best day at work.

Another way to put a friendly face on your company is to paint a picture of your best day at work.

Be specific and detailed with your story. Did something specific make you smile?  Did you get to help someone? Did you feel like all of your hard work paid off?

As a female entrepreneur, it’s important to inspire and empower others with your marketing strategies.


Remember: You deserve to be heard. Don’t hold back. The more information you share, the more comfortable the writer will feel putting your article together.

Plus, with products like our Women in Business content marketing package, you’ll get endless revisions. So don’t worry about saying the wrong thing.