If you’re a small business owner, you probably want to reach as many potential customers as you can. That’s why you’re on social media and that’s why you place ads in the local paper.
But what if I told you that you could communicate a message in a way that not only makes your potential customers aware of your business, but also engages them?
You’d want to take advantage of that, right? If you’re shaking your head yes, then it’s time for you to add high-quality video into your marketing strategy.
High-quality video has become an important player in the social media and digital advertising game. More and more companies are employing video in their marketing strategy to bring customers down the funnel to conversion.
In fact, 87% of online marketers use video content and marketers who use video grow revenue 49% faster than non-video users.
So what’s all the fuss about? We’re glad you asked.
VIDEO SAYS A LOT.
If a picture is worth 1,000 words, imagine how much you can accomplish with video.
Video is an audio-visual medium, meaning you can communicate a lot of information at once both (you guessed it) visually and audibly.
Whether it’s a story about your company or a direct message you want to send to existing customers, a video will get the job done and retain the attention of your audience more than any other medium.
VIDEO IS MEMORABLE.
Video is a powerful tool because it can deliver information but it can also capture emotion.
If you can make an emotional connection with your audience, your message has a better chance at leaving an impression.
Using humor or drama is a great way to do this. More often than not, videos are much better at retaining attention than a blog and serve as vehicles for information that you want your audience to know.
VIDEO IS INTUITIVE.
I know I’ve watched a few videos in my day, and I’m sure you have, too. We understand video and we understand how it works and that’s what businesses should use to our advantage.
Your audience already understands this medium and there’s a good chance they’ll consume this content, more so than a blog post or a letter. In fact, studies show social video generates 1200% more shares than text and images combined.
VIDEO IS SEO-FRIENDLY.
Video is a strong form of content, which sends signals to the search engine that you have some good content available. Video descriptions and transcripts are also a great place to sneak in keywords.
Getting more people to like or view your video on social media sends a positive signal to search engines of the value of your content. Doing so will increase the likelihood of your video being found, which has the potential to drive unique traffic to your site.
VIDEO CAN BE USED TO LEAD CUSTOMERS DOWN THE CONVERSION FUNNEL.
This step is often overlooked, which is why it’s the most crucial to nail. Whether it’s a video describing your mission, a testimonial of a happy customer, or a how-to video, video can be designed and produced as a valuable asset on every level of the conversion funnel.
These are just a few reasons you should incorporate video into your marketing strategy. The popularity of video will just continue to rise, so you better jump on the train and establish a plan today! Not sure how to do that? Stay tuned next week for a blog outlining exactly how to incorporate video into your marketing strategy.