RETAIL STORE SAW 386% ROI INCREASE UTILIZING PROGRAMMATIC DISPLAY
This retail store’s goal was to increase revenue during Black Friday weekend.
The biggest challenge for this advertiser was tracking multiple conversions and revenue streams
To create brand awareness, the advertiser put their entire budget towards Display. They chose a Dominant Blend to utilize content, demographic, and behavioral targeting along with search and site retargeting. Midway through the campaign, after driving new traffic to the site, our team increased the retargeting efforts to drive conversions.
The advertiser spent $15,000 on the campaign and generated $58,000 in revenue over the holiday weekend! This was a 386% return on investment (ROI).
KEY FINDINGS :
Search retargeting is a useful tool in this campaign to help serve ads to people who had already visited the client’s website. This helped the retailer drive brand awareness long after the visitor had left their site.