PHSYICAL THERAPY OFFICE UTILIZES A FULL FUNNEL STRATEGY WITH FACEBOOK LEADING TO A 64% INCREASE IN NEW USERS
The client wanted to grow their business by gaining new patients and booking more surgeries.
The challenge for this advertiser was finding new patients that would most likely need surgery, as well.
We suggested a full funnel strategy including several products. For general branding & awareness, we recommended AdMix and focused heavily on Facebook. We combined AdMix with Device ID for additional awareness and lastly, we utilized Paid Search to gain conversions.
The client saw 1,111 phone call leads attributed to call tracking over the campaign duration. Facebook new users increased by 64% along with an additional 9% increase in new users from Paid Search. This led to an 117% increase in average session duration.
KEY FINDINGS :
This campaign performed at a high level with above average click-through rates (CTRs) on both Paid Search (6.97%) and Facebook (2.40%). Device ID led to awareness (557k impressions) and 313 conversions with the majority (85%) coming post-click.