DEVICE ID DRIVES 360 TOTAL VISITS TO JEWELRY STORE OVER EIGHT MONTHS
To promote the client’s anniversary and various holiday sales to prospective shoppers, as well as to increase the number of new customers
As a high-end retailer who specializes in custom jewelry, the client was hoping to attract individuals who had recently visited competitor locations.
We recommended utilizing a conquest targeting strategy through Device ID to drive awareness and foot traffic to the client’s brick and mortar location! A list of competitor locations was provided for our team to specifically target and track results from. Conversion pixels were also placed on a few of the client’s key landing pages.
Originally scheduled to run for just Q4 2019, the client was so impressed with the campaign that they requested to renew it twice more! The Point of Interest (POI) Attribution Reports generated from this campaign indicates that 360 total visits were made to the client’s store across 211 unique visitors over eight months.
KEY FINDINGS :
Device ID allows for detailed analyses into audience and foot traffic data for clients and their specific competitors.