GYM GAINS 73 NEW MEMBERSHIPS BY CONQUESTING COMPETITING LOCATIONS
Local Gym & Workout Facility
Client
Six Months
Campaign Length
Objective
To increase the number of six and 12-month memberships
Challenge
The market was competitive due to a high population of gyms in the area.
Solution
We recommended taking advantage of the competitor locations by using Device ID and conquest targeting. This gym also geo-fenced their location to encourage longer memberships.
RESULTS :
By targeting competing locations, the gym gained 73 new memberships over the course of the campaign. The gym spent $5,400 and gained $38,500 in contracted revenue.
KEY FINDINGS :
Conquest targeting via Device ID is a great way to stay competitive in a saturated market and take advantage of your competitors.
