AUTOMOTIVE PARTS RETAILER ACHIEVES OVER 2400 CONVERSIONS WITH DISPLAY, PRE-ROLL, AND PAID SEARCH
Auto Parts Dealer
Industry
Seven Months
Campaign LENGTH
Objective
This auto parts retailer wanted to drive online sales, brand awareness as well as run a focused campaign on parts for winterizing vehicles.
Challenge
The goal of this client was to incrementally increase sales of multiple auto parts in the client’s local market.
Solution
We recommended a mix of Display, Pre-roll and Paid Search to achieve the client’s goals of brand awareness and well as driving conversions and ultimately incremental revenue for this auto parts store.
RESULTS :
The combination of digital solutions provided the auto parts store with 2445 conversions over seven months.
KEY FINDINGS :
Since we started running this campaign, our efforts continue to drive conversions. With the seasonality of the auto parts industry we recommended frequent creative changes which allowed this campaign to stay ahead of each season and continue to drive product sales.
