10 MARKETING METRICS TO TRACK YOUR BUSINESS GROWTH
The question marketing managers have had for years is “How do we track our marketing exposure and impact?” While seeing your name in bold print is always a good thing,…
DOING YOUR KEYWORD RESEARCH: HOW TO CONQUER GOOGLE KEYWORD PLANNER
WHAT IS KEYWORD RESEARCH? Keyword research is a critical search engine optimization (SEO) task that includes identifying popular words and phrases people enter into search engines. As marketers research keywords,…
THE IMPORTANCE OF GOOGLE REVIEWS FOR YOUR SMALL BUSINESS
Getting Google reviews from your customers is extremely important and beneficial for your business, especially in today’s digital marketing arena. In a recent survey by the Podium, researchers found that…
MARKETING CAMPAIGNS FOR SMALL BUSINESS ON A TIGHT BUDGET
Digital marketing can seem overwhelming at first. While your primary goal is to engage customers online, you also must understand the entire customer value journey. Then you need to build…
9 WEBSITE DESIGNS TO DRAW INSPIRATION FROM FOR YOUR NEXT WEBSITE OVERHAUL
In digital marketing, your website is the central landing page that customers should see at every stage of the conversion funnel. Whether they are looking at a blog post, exploring…
SEO GLOSSARY: 138 FUNDAMENTAL SEO TERMS EVERY MARKETER SHOULD KNOW
Search engine optimization, or SEO, is a crucial element to successful digital marketing. Search marketing encompasses both the technical and creative components required to improve rankings on search engine result…
YOUTUBE ADVERTISING 101: WHAT DIGITAL MARKETERS CAN LEARN FROM POLITICS
YouTube is a huge battleground for political candidates as voters have turned to devices and media platforms to gather their information about the races. According to Google, users viewed 110…
8 BRANDS GET INTO CHARACTER WITH THESE SCARY GOOD HALLOWEEN COMMERCIALS
Halloween is a great time for everyone to get into character – even businesses. Since the beginning of marketing and advertising, companies have used the holiday to show that they…
A GUIDE TO USING THE BEST IMAGES FOR YOUR DIGITAL CONTENT
Advertisements only have a few seconds to grab an audience’s attention. Since the human brain can process images in as little as 13 milliseconds, advertisers and marketers are prompted to…
SEO FREQUENTLY ASKED QUESTIONS: WHAT ARE BACKLINKS?
Search engine optimization (SEO) has many foundational elements that are critical for success: content, keywords, meta titles and descriptions, directories and backlinks. These links are the basis for search engines’…
