WHEN YOUR ONLINE REPUTATION SUFFERS
Every minute, businesses are being shaped by consumers who are exchanging dialogue and sharing reviews about them online. And since 97% of consumers find local business info on the web,…
WHAT WE CAN LEARN FROM THE “IHOB” MARKETING CAMPAIGN
WHAT WE CAN LEARN FROM THE “IHOB” MARKETING CAMPAIGN Going viral is a coveted position on the Internet. Businesses of all sizes work tirelessly to create marketing campaigns that will…
WHAT IS IGTV & WHAT DOES IT MEAN FOR DIGITAL MARKETING?
WHAT IS IGTV & WHAT DOES IT MEAN FOR DIGITAL MARKETING? Last Wednesday, Instagram launched a new platform on its app called IGTV that allows users to upload and watch…
HOW DO I GET SEARCH ENGINES TO FIND MY WEBSITE?
Search engine optimization, or SEO, is a crucial yet confusing element in digital marketing. Without SEO, your website might never be found in a search by potential customers, but trying…
THE CUSTOMER VALUE JOURNEY: HOW TO CREATE A SUCCESSFUL MARKETING STRATEGY
Marketing can be seen through the same lens as a dating relationship: you don’t go from first meeting someone to asking them to marry you in a few minutes. Instead,…
7 STAR-STUDDED WORLD CUP COMMERCIALS FROM YOUR FAVORITE BRANDS
The World Cup is a month of soccer featuring 32 teams from across the world. Millions of people from almost every country watch countless hours of coverage from the tournament,…
TWITTER IS NOT DEAD: WHY SMALL BUSINESSES SHOULD USE TWITTER
Since its emergence, Twitter has been a forum for witty thoughts and viral content. Today, businesses use Twitter as a customer service channel to engage with audiences worldwide. While Facebook…
HOW 6 INTERNATIONAL MARKETING EXPERTS MEASURE ONLINE SUCCESS
Without measurement, marketing would turn from a science to a mere theory. For many business owners, marketing is a dispensable expense – something that will only be accommodated when there’s…
THE NEW FACEBOOK TEMPLATE: A GUIDE TO A GREAT BUSINESS FACEBOOK PAGE
If you own a Facebook business Page, you may have gotten an email from the networking company like this recently. Facebook announced they are changing the template for business Pages…
USING VIDEO TO OPTIMIZE FACEBOOK ADVERTISEMENTS
We’ve been writing about video for a while. That’s because right now, video is the frontrunner of digital content. If you’ve read some of our recent blogs, you’ve learned that…
