ASSISTD LIVING FACILITY GAINS 155 TOTAL VISITS FROM 59 UNIQUE DEVICES
Assisted Living Facility
Client
Eight Months
Campaign LENGTH
Objective
Generate branding and awareness of the facility amongst those in-market for senior living options, and drive foot traffic to their physical brick and mortar locations.
Challenge
To successfully target the individuals who would typically make the decisions for assisted living arrangements for family members.
Solution
We recommended a combination of Display and Device ID in order to achieve top of funnel awareness. We behaviorally and demographically targeted individuals with aging parents and grandparents, and geofenced local physician clinics who specialize in geriatrics, neurology, and physical rehabilitation.
RESULTS :
To date, we have recorded 155 total visits from 59 unique devices through Device ID! The Display portion of the campaign has delivered over 1,400 clicks with a .20% click-through rate (CTR).
KEY FINDINGS :
Pairing products such as Display and Device ID allow us to both target and source specific audiences. This ensures that the client’s message can be delivered to the individuals who are most relevant!
