7 Business Leadership and Digital Marketing Articles to Read On Your Day Off

7 Business Leadership and Digital Marketing Articles to Read On Your Day Off

After a long week of work, you probably want to let your mind wander mindlessly as you catch up on your favorite TV shows or scroll through social media. But those striving to be great business owners, managers and employees find time to learn about their craft even outside of the office.

Here at Starnes Digital, our agency works in two worlds. In one, a continuum of online platforms that shift and transform the way customers and businesses communicate. In the other, we interact with business owners who are looking to increase brand awareness, sales and customer recency.

So while you’re aimlessly scrolling through the Internet, go ahead and read these seven articles that are not only short, but also helpful for growing in your field.

WHAT WE CAN LEARN FROM THE “IHOB” MARKETING CAMPAIGN

“No matter the size of your audience, produce content that will entice your current followers as well as your ideal market.”

In June 2018, IHOP, the breakfast restaurant best known for its pancakes, made a shocking announcement that sent viral waves throughout social media. From the first teaser to the final revelation, IHOP’s strategy is a model any business can use to generate online buzz.

WHAT TO DO WHEN PEOPLE DON’T ACKNOWLEDGE YOUR BUSINESS

“It takes iron-clad levels of self-belief to not be swayed by outdated attitudes and verbal digs.”

Whether you’re a freelancer or small business owner, there will always be obstacles and challenges in the way. Although more professionals are leaving traditional jobs, family and friends might be clueless about the work you do. Follow these five principles to brush off the naysayers and create sound structure in your flexible work schedule.

YES, YOUR SMALL BUSINESS NEEDS A WEBSITE

“When consumers are ready to buy—most of them go to a business’s website.”

Social media has closely connected businesses and consumers, almost turning these platforms into e-commerce sites. Even though businesses are most visible on social media, it’s the business’s website that will serve as the channel that converts visitors into customers.

4 HABITS OF GREAT BUSINESS LEADERS

“You’ll move forward like a rushing flood. You will become unstoppable.”

Attaining a position of leadership can be difficult, no matter if you work in a large corporation or small business. However, great business leaders possess specific qualities that you can begin developing at any time.

DO CUSTOMERS FEEL SAFE ON YOUR SITE?

“If you’re a non-secure site owner, the update is a big deal.”

In July 2018, Google implemented a warning system in its Chrome browser, telling users not to access your website unless you have an HTTPS connection. As a business owner, a non-secure site could lead to more than just traffic problems. It could also sway customers from making transactions and conversions with your company.

SUBCONSCIOUS SELLING: YOUR CUSTOMERS WON’T BUY WITHOUT THESE 3 ELEMENTS

“Sell your product on a subconscious level, and you’ll have customers drooling with desire before they know what hit them.”

Many of your customers may love to buy your products, but they don’t want to be outright sold. As a business owner or marketer, your job is to sell products and services to the subconscious brain. With these three elements, you’ll trigger desire before your customers know what hit them.

12 PIECES OF CONVERSION OPTIMIZATION ADVICE YOU SHOULD IGNORE

“Test and push limits, try new things, and excite the visitor who has been accustomed to the plain and mundane.”

Conversion rate optimization (CRO) is a standard and necessary practice for businesses looking to increase conversions on their websites. While there are hundreds of informative articles about CRO, some articles give false hope to business owners who think optimizing their conversions will be easy. Learn more how you can dodge some of these CRO misconceptions.

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