ROOFING COMPANY ATTRIBUTES YoY LEAD GROWTH TO DISPLAY AND PAID SEARCH CAMPAIGNS
The advertiser’s main goal was to generate new leads. This advertiser also wanted to increase general branding and awareness for the company.
The biggest challenge for this advertiser was the seasonality of the home improvement industry.
We recommended a combination of Display and Paid Search for this advertiser. The Display portion helped with general branding and awareness while the Paid Search campaign kept the advertiser ‘top of mind’ when consumers were doing online research and moving through the purchasing process.
Comparing year-over-year (YoY) data, the advertiser saw a 100% increase in form fills, 200% increase in ‘contact us page’ views as well as a 54% increase in phone calls.
KEY FINDINGS :
Display and Paid Search work very well together when running simultaneously. Our campaigns that run both of these products have a 96% chance of renewing.